Thursday, May 21, 2020

Pronouncing the Spanish K and Q in Spanish

The Spanish k is pronounced basically the same as it usually is in English, except perhaps a bit softer, often something like the c in scatter. The q is pronounced the same. As in English, the Spanish q is always followed by a u except in a very few words of foreign origin. Spanish is even more particular in the sequences in which the q is used: the qu is always followed by by an e or an i, and the u is silent. Thus que is pronounced something like keh would be in English and quien is pronounced something like kyen. The sound is also the same as the c sound except when the c precedes an e or i. In order to maintain the correct pronunciation, the Spanish cognates of English words with qua or quo are often spelled with a c in Spanish instead. Thus the Spanish word for quartz is cuarzo, and the word for quota is cuota. The k is rare in Spanish, used almost exclusively for words of foreign origin such as kilo and kayak. In the audio lesson on pronouncing the k and q  sounds  you will hear the phrase quà © tal and the number quince spoken by native speakers.

Wednesday, May 6, 2020

Token Economies Have A Long History Of Being Identified As...

Token economies have a long history of being identified as evidence based practice (Simonsen, Fairbanks, Briesch, Myers, Sugai, 2008). Through the use of positive reinforcement and negative reinforcement, token economies function to manage student behaviors. Such economies are widely used in classrooms, especially in special education classrooms that tend to have students with more severe behavior problems. According to Cooper, Heron, and Heward (2007) significant research has demonstrated the effectiveness of the token economy as a means to change behavior. As previously stated, token economies rely on principles of positive reinforcement to increase the occurrence of target behaviors through the delivery of a token. Tokens can†¦show more content†¦The token economy was selected based on the fact that is uses many of the core principles of applied behavior analysis such as positive reinforcement. It was also selected based on its history of strong empirical evidence that s upports the effectiveness of such a behavior change system. A multiple stimuli without replacement (MSWO) preference assessment was conducted to identify tangible reinforcers to use as part of the token system as a means to reduce undesired student behavior. According to Daly, Wells, Swanger-Gagnà ©, Carr, Kunz, and Taylor (2009), multiple-stimulus without replacement (MSWO) preference assessments are helpful for identifying preferred common classroom activities as reinforcers with children with behavioral disorders. Using an MSWO, Daly et al. (2009) identified and used high, medium, and low preferred stimulus contingent on the completion of math problems. The researchers reported a high correlation between the preference ranking and number of problems the students completed. For this study, the MSWO assessment will be conducted over the course of three consecutive days. For a selected item to be ranked as preferred, it must be selected in at least 80% of opportunities (Tarbox, Ghezzi, Wilson, 2006). Literature Review According to Matson and Boisjoli (2009), token economies have been commonly used to support the improvement of target behaviors such as attention seeking and task avoidance behaviors. Token

Brand Name Free Essays

As stated in â€Å"Brand Durability Challenged† (201 1) people usually feel connected with and loyalty to the brands that have been in the market for many years. â€Å"Credibility, quality and consistency’ (Moisakos, 201 1) of the old brand can build consumer loyalty. The connection between people and brands might be the reason why most people usually buy the same thing over and over. We will write a custom essay sample on Brand Name or any similar topic only for you Order Now This idea can be related to Civilian(2007)g’s idea that people usually buy things that they know about because they feel safe and comfortable with, and they think those products are good. According to Westbound (201 0), it has been discovered that more than half of the consumers who participated in the latest consumer survey decided what brands to buy at the store. If there are two products with same prices, they often choose the one with a brand because many people use it. To illustrate, Caviar (2007) reports that a study by Stanford University found that when the exact same food was given to children-the only difference being the container in which it was served-, most of the children said that the food that was in McDonald’s packaging tasted better. In other words, people have a mind-set that products with brands have better quality than those without brands. On the other hand, according to the article â€Å"Are you wasting money on brand names† Consumer Reports has done a survey and seventeen percent Of participants thought that name brand food contained more nutritious than other products. However, it is discovered that there are no big differences between nutrition of the tested products which are both brand name products and store brand products. Many consumers are proud of themselves when they use brand names products. These products usually include cars, clothes, and electronic devices. People have good feelings when buying those products. They feel confident to go out of their house with Nikkei shoes, Levies t-shirt, and Gucci bag. Those are popular brands for clothing and they are very expensive. People go shopping for these brands because they want to show off and feel rich. A great example is about the t-shirts. Nikkei t-shirts are more expensive than other t-shirt without brand, but people still want to pay more for it. Martin (2003) reports that even though Nikkei is accused of labor abuse, Nikkei still succeeds in building image of its brand. A lot of people still feel good with it, and they still buy its products. This makes it obvious how much consumers treasure their identification with the image of Nikkei. On the other hand, it is obvious that if a product or a brand has a bad image, not many people will want to buy that product or that brand because they think that it might lower their look. The image Of the brand is an important factor Of consumer’s purchasing decision. In the civilization, most people like to follow the majority because they like to be part of the group. In Caviar’s article, Dan Goldstein, an assistant professor of marketing at London Business School, says that â€Å"People tend to believe, If I’ve heard of [a product] before, it’s probably because it’s popular, and popular things are good. † This quote shows that people in today’s world like popular things. Brand names are usually popular and people purchase them because of their popularity. Advertising is one way to introduce a product to consumers. According to Marksman(2011), people were requested to see a line of BBS (BOBBY), but there was also a â€Å"b† in some lines(Bobby). They were asked to count the line with â€Å"b†. Before each line was shown, fifty’ percent of the respondents saw the brand name of the ice tea. After the test was done, people, again, were asked to choose the drinks. The choices are the ice tea and water. People who were thirsty chose to drink the ice tea more than water. The example can demonstrate that advertising can also be a part of reasons why people choose a particular product. Reputation is not only the reason why people choose to buy a brand name product, but design of sound and logo of the brand name is also another important factor. How to cite Brand Name, Papers

Saturday, April 25, 2020

Spelling and Differently Analysis Essay Example For Students

Spelling and Differently Analysis Essay The analysis of the two short stories Spelling and Differently written by Alice Munro deal with female relationships. These relationships paint a vivid picture of the kinship, deception, challenges, and associations that affect friends and family as they journey through life. Spelling is about the relationship of two women, Rose and Flo. Although from the outset the relationship between Rose and Flo is not clear, near the end the reader has no doubt they are mother and daughter. Munro illustrates the awkward relationship between a parent and a child and the sometimes difficult problems that face children as their parents age. After visiting the county home in an attempt to find a place for Flo to live, Rose spoke of the view and the pleasant rooms. Flo looked angry; her face darkened and she stuck out her lip. Rose handed her a mobile she had bought for 50 cents in the County Home crafts centre. Stick it up your arse, said Flo (Oates 151). The reader sees no affection between the two. In fact, the tone of the story illustrates a lack of acceptance and even disappointment by Flo and shows that there has always been a distance between the two. We will write a custom essay on Spelling and Differently Analysis specifically for you for only $16.38 $13.9/page Order now The title is derived from a patient Rose met at the nursing home whose only communication was spelling words. After meeting this patient, Rose dreamed that Flo was in a cage and spelling words like the old patient she met in the nursing home. Rose tells Flo about her visit to the nursing home and is obviously trying to influence Flo into going to the home. Flo is suffering from some sort of dementia, perhaps Alzheimers. In this story the author doesnt tell the characters ages, Roses occupation, and other information necessary to develop a clear picture. Instead, Munro makes the reader use more of ones imagination in developing the story. Although Munro is not explicit, the story is about an unhappy relationship between a daughter and mother. In the story the narrator flashes back to a time in Roses career when she was in a play with her breast exposed. Flo showed her displeasure by writing her a letter that said shame and adding that if her father was not already dead, he would wish that he was (Oates 154). Yet, the reader feels that Rose is still trying to earn her mothers respect and love. Another time, Rose invites her mother to an event where she is to accept an award for her work. Flo attends this function, although her behavior is outrageous and it appears that she is already suffering from some mental disorder. Because of her mothers dementia, Rose must realize that she will never feel the love or affection of her mother. In the end, Flo agrees to go to the nursing home. It is not until Flo is in the nursing home that you see a humorous woman, perhaps what she was in her earlier years. When Rose brings a wig that Flo used to wear, Flo makes a joke about it looking like a dead squirrel. They laugh about it and at this point you feel more of a connection between the two women than at any point in the story. An analysis of Munros work by E.D. Blodgett tells the reader that Her most recent work has addressed the problems of middle age, of women alone and the elderly. Characteristic of her style is the search for some revelatory gesture by which an event is illuminated and given personal significance (Blodgett 1). In Spelling, Munro demonstrates this revelatory gesture by the incident with the wig. Near the end of the story it is revealed that Flo has a humorous personality. Her dementia appears to leave and she is clear-headed. The irony of the story is that although Flo, who has had no relationship with her daughter Rose for most of her adult life, now needs assistance or nursing care and finds that Rose is the one who is at her side through this transition period. In the second short story Differently Munro is also talking about the relationship of two women, Georgia and Maya. Munro points out that these women become friends on more than one level, sharing stories, secrets, and special times together. The mood of the story changes abruptly with the introduction of an illicit love affair and the betrayal of a friend. Differently is an interesting story filled with descriptions that fill the readers mind with clear and brilliant pictures of the people, places and locations throughout the story. For example, when Munro describes Raymond, Mayas husband, the image becomes as clear as a photograph. Raymonds curly caramel-brown hair has turned into a silvery fluff, and his face is lined. But nothing dreadful has happened to him no pouches or jowls or alcoholic flush or sardonic droop of defeat. He is still thin, and straight, and sharp shouldered, still fresh smelling, spotless, appropriately, expensively dressed(Ford 191). The descriptive view of Mu nros writing is shared by the Book Review Digest which stated: Ms. Munro is a writer of extraordinary richness and texture.Her imagery stuns or wounds. Her sentences stick to the rough surfaces of our world. She has persevered through periods when her writing was unfashionable, and has deepened the channel of realism (Towers 1285). The title Differently reflects Georgias and Mayas view of the world. Georgia is a traditional woman with basic values. Maya, on the other hand, is a free spirit always looking for adventure and excitement. Georgia envies Mayas wealth and carefree attitude and the fact that she has had numerous love affairs. Maya is in charge of the relationship. The author illustrates this one-sided relationship by describing the way the women always go to the restaurants that Maya prefers. Maya even decides how they dress and act when they go out. For example, There were two places, and only two, where Maya liked to have lunch. One was the Moghuls Court a seedy, grandio se bar in a large, grim railway hotel. The other place that Maya liked was a hippie restaurant on Blanshard Street, where you sat on dirty plush cushions tied to the tops of stumps and ate brown rice with slimy vegetables and drank cloudy cider.When they lunched at the hippie restaurant they wore long, cheap, pretty Indian cotton dresses and pretended to be refugees from a commune(Ford 199 200). Maya has no problem living with the knowledge that her husband knows about most of her lovers. Georgia, on the other hand, has one affair that changes her life. Georgia is betrayed when Maya has an affair with Miles despite knowing that he is also Georgias lover. Even though Georgia knows the relationship will never work, she is hurt and unable to deal with the betrayal by her friend. Munro illustrates the anger and betrayal felt by Georgia, that cost her not only her husband, but her best friend as well. .u07ee98b05ac304520129f3b3ef35fadd , .u07ee98b05ac304520129f3b3ef35fadd .postImageUrl , .u07ee98b05ac304520129f3b3ef35fadd .centered-text-area { min-height: 80px; position: relative; } .u07ee98b05ac304520129f3b3ef35fadd , .u07ee98b05ac304520129f3b3ef35fadd:hover , .u07ee98b05ac304520129f3b3ef35fadd:visited , .u07ee98b05ac304520129f3b3ef35fadd:active { border:0!important; } .u07ee98b05ac304520129f3b3ef35fadd .clearfix:after { content: ""; display: table; clear: both; } .u07ee98b05ac304520129f3b3ef35fadd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u07ee98b05ac304520129f3b3ef35fadd:active , .u07ee98b05ac304520129f3b3ef35fadd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u07ee98b05ac304520129f3b3ef35fadd .centered-text-area { width: 100%; position: relative ; } .u07ee98b05ac304520129f3b3ef35fadd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u07ee98b05ac304520129f3b3ef35fadd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u07ee98b05ac304520129f3b3ef35fadd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u07ee98b05ac304520129f3b3ef35fadd:hover .ctaButton { background-color: #34495E!important; } .u07ee98b05ac304520129f3b3ef35fadd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u07ee98b05ac304520129f3b3ef35fadd .u07ee98b05ac304520129f3b3ef35fadd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u07ee98b05ac304520129f3b3ef35fadd:after { content: ""; display: block; clear: both; } READ: Homelessness EssayWhen Maya came to seek Georgias forgiveness, she said, Georgia this is stupid . I can tell you, hes not worth it. It was nothing. All it was was Scotch and opportunity. She said, I am really sorry. Truly sorry. Georgia put on her rubber gloves and started to clean the oven. Georgia got a vengeful pleasure out of breaking with Maya. She was pleased with the controlled manner in which she did it. The deaf ear. She was surprised to find herself capable of such control, such thoroughgoing punishment(Ford 210 212). Georgia feels great pleasure over acting like this to Maya, because she finally feels in control of the relationship. She never talks to Maya again and doesnt find out about her death until months after the funeral. Munro brings realization to her short stories and she clearly shows that each character has personal values and beliefs and they each view things differently. The ability to deal with these problems vary distinctly in each character. The irony of the story Differently is not the loss of Georgias husband, lover, or the death of her once best friend. Georgia reflects back to the evenings in the book store, the light in the street, the reflection in the window. These were the things she missed most in her life. BibliographyBlodgett, E.D. Munro, Alice. The Canadian Encyclopedia plus (1995): 6 pars. Online. Internet. 21 Aug. 1997. Available http://www.tceplus.com/munro.htmFord, Richard, ed. The Best American Short Stories 1990. Boston: Houghton, 1990. Oates, Joyce Carol, ed. The Best American Short Stories 1979. Houghton, 1979. Towers, Robert. Rev. of Friend Of My Youth, by Alice Munro. Book Review Digest:Eighty Sixth Annual Cumulation. 17 may, 1990: 1285-6.

Wednesday, March 18, 2020

Free Essays on Latin American History

Latin American History A brief description of the political structures of the Aztecs and Incas. Also describe the local and national level of politics. The Aztec capital of Tenochtitlan had a population estimated to be between 150, 000 and 200,000. The majority of the population consisted of artisans, priests, civil servants, soldiers and entertainers. Other members of the population where the calpulli leaders, merchants and nobles. Their whole education system was based on the foundations that male children would follow in their fathers’ footsteps and have the best education depending on what their position in society is. In a society with such a complex economic, political and social life, a hierarchy of courts was compromised with two high tribunals. The Aztec priesthood was the main integrating force in the whole society. The priesthood was called on to intervene in every private political crisis of the Aztec community. The priesthood shared power with the nobility a class that had gained power through war and political centralization. The Aztec political system was a mixture of royal disposition and theocracy. Political power was centralized in a ruling class of priests and nobles, over which presided an absolute ruler resembling an oriental despot. The Inca state also promoted self-sufficiency by allowing members of a given community to exploit the resources of different levels of the Andian â€Å"vertical† economy. The Incas had a strong strategic situation in the valley of cuzco and some cultural superiority over their neighbors. This provided the Incas with instructive precedents for conquest and consolidation of conquest through a variety of political and socioeconomic techniques. The Incas maintained their authority with an arsenal of devices that included the spread of their quechua language as the official language of the empire. The Aztec and Incas first contact with the Span... Free Essays on Latin American History Free Essays on Latin American History Latin American History A brief description of the political structures of the Aztecs and Incas. Also describe the local and national level of politics. The Aztec capital of Tenochtitlan had a population estimated to be between 150, 000 and 200,000. The majority of the population consisted of artisans, priests, civil servants, soldiers and entertainers. Other members of the population where the calpulli leaders, merchants and nobles. Their whole education system was based on the foundations that male children would follow in their fathers’ footsteps and have the best education depending on what their position in society is. In a society with such a complex economic, political and social life, a hierarchy of courts was compromised with two high tribunals. The Aztec priesthood was the main integrating force in the whole society. The priesthood was called on to intervene in every private political crisis of the Aztec community. The priesthood shared power with the nobility a class that had gained power through war and political centralization. The Aztec political system was a mixture of royal disposition and theocracy. Political power was centralized in a ruling class of priests and nobles, over which presided an absolute ruler resembling an oriental despot. The Inca state also promoted self-sufficiency by allowing members of a given community to exploit the resources of different levels of the Andian â€Å"vertical† economy. The Incas had a strong strategic situation in the valley of cuzco and some cultural superiority over their neighbors. This provided the Incas with instructive precedents for conquest and consolidation of conquest through a variety of political and socioeconomic techniques. The Incas maintained their authority with an arsenal of devices that included the spread of their quechua language as the official language of the empire. The Aztec and Incas first contact with the Span...

Sunday, March 1, 2020

Iliad Book XXII - Achilles Kills Hector

Iliad Book XXII - Achilles Kills Hector Iliad - Public domain English translationExcept for Hector, the Trojans are inside the walls of Troy. Apollo turns to Achilles to tell him he is wasting his time pursuing a god since he cant kill him. Achilles is angry but turns around to return to Troy where Priam is the first to spot him. He tells Hector he will be killed since Achilles is much stronger. If not killed he will be sold into slavery as has already happened to others of Priams sons. Priam cant dissuade Hector, even when his wife Hecuba joins the effort. Hector gives some thought to going inside but fears the ridicule of Polydamas, who had given sage advice the day before. Since Hector wants to die in glory, he has a better chance of facing Achilles. He thinks about giving Achilles Helen and the treasure and adding to it an even split of the treasure of Troy, but Hector rejects these ideas realizing Achilles will just cut him down, and there would be no glory in that. As Achilles bears down on Hector, Hector begins to lose his nerve. Hector runs towards the Scamander River (Xanthus). The two warriors race three times around Troy. Zeus looks down and feels sorry for Hector, but tells Athena to go down and do what she wants without restraint. Achilles is chasing Hector with no chance of reprieve unless Apollo steps in (which he does not do). Athena tells Achilles to stop running and face Hector. She adds that she will persuade Hector to do the same. Athena disguises herself as Deiphobus and tells Hector the two of them should go fight Achilles together. Hector is thrilled to see his brother has dared to come out of Troy to help him. Athena uses the cunning of disguise until Hector addresses Achilles to say its time to end the chase. Hector requests a pact that they will return each others body whoever dies. Achilles says there are no binding oaths between lions and men. He adds that Athena will kill Hector in just a moment. Achilles hurls his spear, but Hector ducks and it flies past. Hector does not see Athena retrieve the spear and return it to Achilles. Hector taunts Achilles that he didnt know the future after all. Then Hector says its his turn. He throws his spear, which hits, but glances off the shield. He calls to Deiphobus to bring his lance, but, of course, there is no Deiphobus. Hector realizes he has been tricked by Athena and that his end is near. Hector wants a glorious death, so he draws his sword and swoops down on Achilles, who charges with his spear. Achilles knows the armor Hector is wearing and puts that knowledge to use, finding the weak point at the collarbone. He pierces Hectors neck, but not his windpipe. Hector falls down while Achilles taunts him with the fact that his body will be mutilated by dogs and birds. Hector begs him not to, but to let Priam ransom him. Achilles tells him to stop begging, that if he could, he would eat the corpse himself, but since he cant, hell let the dogs do it, instead. Hector curses him, telling him Paris will kill him at the Scaean Gates with the help of Apollo. Then Hector dies. Achilles pokes holes in Hectors ankles, ties a strap through them and attaches them to the chariot so he can drag the body in the dust. Hecuba and Priam cry while Andromache is asking her attendants to draw a bath for her husband. Then she hears a piercing wail from Hecuba, suspects what has happened, emerges, looks down from the rampart where she witnesses her husbands corpse being dragged and faints. She laments that her son Astyanax will have neither land nor family and so will be despised. She has the women burn the store of Hectors clothing in his honor. Next: Major Characters in Book XXII Read a public domain translation of Homers Iliad Book XXII. Hector - champion of the Trojans and son of Priam.Priam - King of the Trojans and father of Hector, Paris, Cassandra, and Helenus, among others.Achilles - best warrior and most heroic of the Greeks. After Agamemnon stole his war prize, Briseis, Achilles sat out the war until his beloved comrade Patroclus was killed. Although he knows his death is imminent, Achilles is determined to kill as many Trojans as possible, including Hector whom he blames for Patroclus death.Xanthus - a river near Troy known to mortals as Scamander.Zeus - king of the gods. Zeus attempts neutrality.Known as Jupiter or Jove among the Romans and in some translations of the Iliad.Athena - favors the Greeks. Also known by the Romans as Minerva.Apollo - god of many attributes. Favors the Trojans.Deiphobus - brother of Paris.Andromache - wife of Hector and mother of Astyanax. Profiles of Some of the Major Olympian Gods Involved in the Trojan War HermesZeusAphroditeArtemisApolloAthenaHeraAres Summary and Main Characters of the Iliad Book I Summary and Main Characters of the Iliad Book II Summary and Main Characters of the Iliad Book III Summary and Main Characters of the Iliad Book IV Summary and Main Characters of the Iliad Book V Summary and Main Characters of the Iliad Book VI Summary and Main Characters of the Iliad Book VII Summary and Main Characters of the Iliad Book VIII Summary and Main Characters of the Iliad Book IX Summary and Main Characters of the Iliad Book X Summary and Main Characters of the Iliad Book XI Summary and Main Characters of the Iliad Book XII Summary and Main Characters of the Iliad Book XIII Summary and Main Characters of the Iliad Book XIV Summary and Main Characters of the Iliad Book XV Summary and Main Characters of the Iliad Book XVI Summary and Main Characters of the Iliad Book XVII Summary and Main Characters of the Iliad Book XVIII Summary and Main Characters of the Iliad Book XIX Summary and Main Characters of the Iliad Book XX Summary and Main Characters of the Iliad Book XXI Summary and Main Characters of the Iliad Book XXII Summary and Main Characters of the Iliad Book XXIII Summary and Main Characters of the Iliad Book XXIV

Friday, February 14, 2020

2 Questions in attachment Essay Example | Topics and Well Written Essays - 750 words

2 Questions in attachment - Essay Example It is thus difficult to define ‘doing right things’ (Keown, Martin and Petty, 2008, p. 21). Simpson and Brown, president and secretary of two different companies marketing asbestos, acted presumably and they did right things especially when it is perceived from a business view point. Asbestos is a fibrous mineral that can be used for electrical insulation and many other purposes, but it has a danger side that if one has exposed to it for long years, it is more likely that he may get chronic lung inflammation or chest cancer etc. though this is the fact, Simpson refused a newspaper from publishing an article regarding this product and its side effects. Brown’s words were that â€Å"the less said about asbestos, the better off we are†. Though these are legal as they wanted to maintain their business and profitability and it cannot be criticized on the grounds of good business practices, these can never be justified on the ground of ethical behavior. Their attempts not only caused blocking right information to the public, but also hiding the facts and thus makin g public less aware of the danger of asbestos and its side effects. As far as social responsibility and social values are concerned, Simpson and Brown were not ‘doing the right things’. Every society adopts a set of rules or laws that prescribe what it believes a doing right things. A business has social responsibility beyond the maximization of shareholder wealth (Keown, Martin and Petty, 2008, p. 21-22). Social responsibility of a firm or a person representing a business directs attention to invoke norms that can express legitimate and stable expectations respecting the conduct of persons in position of social trust (Wueste, 1994, p. 2). Sims (2003) argued that organizational management and business people that truly care about business and corporate social responsibility is proactive rather than becoming reactive in linking strategic actions, business practices and