Monday, September 30, 2019

Andres Bonifacio: Story of Life Essay

Bonifacio was the son of Santiago Bonifacio and Catalina de Castro in Tondo, Manila, and was the eldest of five children.[7] His father was a tailor who served as a tenyente mayor of Tondo, Manila, while his mother was a mestiza born of a Spanish father and a Filipino-Chinese mother who worked at a cigarette factory. As was custom, upon baptism he was named for the saint on whose feast he was born, Andrew the Apostle. Bonifacio’s normal schooling was cut short when he dropped out to support his siblings after both their parents died of illness. He sold canes and paper fans he made himself and made posters for business firms. In his late teens, he worked as a mandatory for the British trading firm Fleming and Company, where he rose to become a corregidor of tar, rattant and other goods. He later transferred to Fressell and Company, a German trading firm, where he worked as a bodeguero (storehouse worker). Bonifacio was also a part-time actor who performed in moro-moro plays. Not finishing his normal education, Bonifacio was self-educated. He read books about the French Revolution, biographies of the Presidents of the United States, books about contemporary Philippine penal and civil codes, and novels such as Victor Hugo’s Les Misà ©rables, Eugà ¨ne Sue’s Le Juif errant and Josà © Rizal’s Noli Me Tangere and El Filibusterismo. Aside from Tagalog and Spanish, he could speak a little English, learnt from his working for J.M. Fleming and Co.[8] Bonifacio was married twice, first to a certain Monica who died of leprosy. He then married Gregoria de Jesà ºs of Caloocan in 1893. They had one son named Andrà ©s who died in infancy of smallpox (Chickenpox). In 1892 he joined Rizal’s La Liga Filipina, an organisation which called for political reform in the colonial government of the Philippines. However, La Liga disbanded after only one meeting as Rizal was arrested and deported to Dapitan in Mindanao. Bonifacio, Apolinario Mabini and others revived La Liga in Rizal’s absence and Bonifacio was active at organising local chapters in Manila. La Liga Filipina contributed moral and financial support to Propaganda Movement Filipino reformists in Spain.

Sunday, September 29, 2019

Walt Disney: a Cultural Transformation

â€Å"All our dreams can come true, if we have the courage to pursue them. † Walt Disney believed in this passionately. This is one of the many reasons Walt Disney accomplished so many things in his lifetime. With hard work and a great imagination you can truly do anything just as Walt Disney did. Even today Walt Disney’s company is extremely successful. All of the different things that Walt Disney and his company have done have contributed to the world’s popular culture. Walt Disney was born on December 5th, 1901. His parents were Elias and Flora Disney. Walt had a good childhood although it is said that his father had a bad temper that at times he could not control. Walt started to become interested in acting and drawing at a young age. At school, instead of focusing on his work, he would draw endlessly. Among his classmates he was known as Walt Disney, the artist. In 1917 Walt attended the Chicago Art Institute where he gained more experience. He dropped out of school in an attempt to join the army but was too young. Instead of the army, Walt joined the Red Cross where he drove an ambulance for a year. In 1919, Walt moved back to Chicago and started drawing for a living. After a couple fail attempts he and his brother were able to open Disney Brothers Studios. In 1927, Walt had created Oswald the lucky rabbit. Oswald turned out to be a huge success but Walt was betrayed. Universal pictures bought out Walt’s staff and he lost all rights to the character. Walt was desperate to create another successful character like Oswald. In 1928, Walt and his small circle of associates came up with a mouse character. The new character was named Mickey Mouse. At the time they didn’t know how much this little mouse would impact America. Mickey Mouse hit stardom when Steamboat Willie, the first animated short with sound and movement, was released. That’s when Walt Disney Productions was formed. During the time in which Mickey Mouse was introduced America was in the depths of a depression. The economy was hit badly on Black Tuesday October 29th 1929 when the stock market crashed. Then, tragedy struck again when a long drought destroyed crops and farms. So many people lost everything they had. Mickey Mouse was someone to pick them up in those hard times; a source f wishful thinking. In this time unemployment reached historic levels and the whole country looked for prosperity ahead. Throughout the 1930s the Disney cartoons were a business stimulus. Mickey Mouse merchandising exploded and there were a hundred products not only across the country but around the world. Mickey Mouse products were the only thing getting some companies through the Depression. By 1934 Mickey Mouse merchandise was earning around $600,000 a year. Political historians would likely say that the 1930s were the age of Franklin Roosevelt but cultural historians consider it the age of Mickey Mouse. Walt Disney is famous for saying, â€Å"I only hope that we don't lose sight of one thing – that it was all started by a mouse. † Mickey Mouse is now one most recognized faces of all time and an icon of American culture. There is no doubt that Mickey Mouse and his ears are the face of The Disney Studios but Mickey isn’t the only iconic character that the company has created. Hundreds of characters have been born from Disney Studios, although some are more popular than others, they all have contributed to Disney Studios. Around the same time Mickey Mouse was introduced his â€Å"friends†, as they have been come to be called, were created. Mickey’s friends included Minnie Mouse, Donald Duck, Goofy, and Pluto. These characters represented friendship and often taught moral lessons like Disney often did. Snow White and Cinderella started the princess phenomenon. These movies lead to other Disney Princesses including The Sleeping Beauty, The Little Mermaid, Beauty and the Beast, Aladdin, Pocahontas and Rapunzel. Girls around the world look up to these female heroes. The one thing that all these Disney characters have in common is that they will forever be embedded in pop culture. In 1937, Walt Disney made history when Snow White and the Seven Dwarfs was released. The film was the first full length animated film of its time. Critics had little faith in the productive of Snow White and the Seven Dwarfs but were proven wrong when the film earned over 8 million on its first release. The film was such a success that Walt built a studio specifically for the making of animated films. The film became a foundation for future feature length animated films. During the 1940s and 1950s the studio made many animated films including Fantasia, Bambi, Cinderella, Alice n Wonderland, and Peter Pan. Snow White and the Seven Dwarfs was an artistic and technological breakthrough in the entertainment world. Animated films lead to the production of live-action features and television programs. Snow White and the Seven Dwarfs showed that animated films could be just as entertaining as other motion pictures. Walt Disney was known for transforming imagination into reality which was es pecially true when he made Disneyland, the first ever theme park. Disneyland changed the amusement park industry forever when it opened on July 18th 1955. Disneyland was the first start in making theme parks popular. Walt Disney once said, â€Å"Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world. † Although Disneyland was successful, it wasn’t the perfection Walt was looking for. Disneyland in California didn’t meet his vision because of the sleazy restaurants and hotels that were around the park. Fifteen years later Walt decided to build a new theme park in Orlando, Florida that would be a magical experience all around. Walt tried to keep the operation low key by setting up dummy corporations to buy the land. It was a reporter from the Orlando Sentinel newspaper who broke the news that it was Disney who bought the land. Walt never did get to see Disney World completed because of his death on December 15th 1966 of a cardiac arrest. Walt’s brother stayed on the project and Disney World opened to the public on October 1, 1971. Central Florida now has more theme parks than any other place in the world with Walt Disney World resort being the largest recreational resort ever built. The happiest place on earth didn’t just stay in the United States. Besides Disneyland in California and Walt Disney World in Florida there are three other Disney resorts in Tokyo, Paris, and Hong Kong. Many people wonder how such a successful enterprise was created. At first, the Walt Disney Studio wasn’t profitable but it was staying afloat. Even when in debt Walt Disney looked to do more. He made smart moves to fundraise money to start new projects including Disneyland. As early as the 1930s Disney enterprises became global with branch offices in Chicago, Toronto, London, Paris, Copenhagen, Milan, Barcelona, Lisbon, and Sydney. After the death of Walt and his brother, Roy, the company struggled. In 1980s and 1990s the stock grew rapidly which made Disney the largest entertainment empire in the world. Before Walt Disney died he managed to build the first multinational media corporation. Disney now has five business segments including media networks, parks and resorts, studio entertainment, consumer products and interactive media. The Walt Disney Company is now a $60 million dollar company and is the complete entertainment experience. Walt Disney is known for saying â€Å"if your dream it, you can do it. † He and his company are an example of just that. Although Walt Disney died his legacy lives on. The Walt Disney Company continues to create blockbuster films, parks, and television. Disney has made a few hundred movies and more than fifty of them being animated films. There is now a Disney channel on all five continents in several languages. The Walt Disney Company has become part of the world’s culture especially in the United States. He has created some of the most iconic characters of all time including the timeless Mickey Mouse. Disney characters have touched the hearts of people around the world. When the first full length animated movie was made it changed the course of film making forever. Disneyland and Disney World were the start of theme parks as we know them today. The achievements of Walt Disney are impressive and they have laid out the foundation for the whole entertainment industry. Even to this day, Walt Disney will forever be known as the king of animation.

Friday, September 27, 2019

CASE STUDY ANALYSIS Essay Example | Topics and Well Written Essays - 1000 words

CASE STUDY ANALYSIS - Essay Example he brains behind the business including the friends of Holly Tucker and Sophie Cornish have had a wealth of experience in marketing and the media industry, having worked with big brands including the top five advertising agencies, major magazine houses, the Boots and L’Oreal. This must have injected a lot of skills and knowledge into the business successfully making it one of the awards winning online market places whose popularity cannot be overemphasized across the globe. The reputation of these brains has gone unchallenged. It follows then that they must have contributed immensely to the success of the business (Press release, 2010). The fact that the business has a variety of products ranging from garden to gourmet, bracelets to handbags, lingerie to linen, cushions to kid’s clothes, and scarves to stationery has also contributed a great deal to the success of the business. Furthermore these products are originally made (Gilmour, Matthews & Holden, 2011, p.103). This has boosted the business attracting customers from across the globe. Indeed, fantastic is the word to describe the products. People love beautiful things; they want to be associated with such fantastic products. These products are found in notonthehighstreet.com. As such people come flowing for the products that are largely seen to enhance their individual happiness and social well being. Another factor that is likely to have contributed to the success of this high profile business is the early realization of the importance of the modern information and communication technologies. The business has significantly taken advantage of the modern technologies thereby enhancing its marketing. The use of the internet for the promotion of the services, online marketing is a fundamental tool that this business has used to get to the point where it is. Companies like notonthehighstreet.com are likely to face certain challenges especially during the first years of operation. One of such major

Genre 8 Essay Example | Topics and Well Written Essays - 500 words

Genre 8 - Essay Example Second, little known facts. This are meant to spike readers mind and create interest into certain subject. Third, unusual viewpoints. Little known facts these reach out and grab the readers mind. Example can be use of common and un- noticed things in the world to try to create curiosity among the readers. Fourth, fascinating comparison. This creates instant and powerful images communicating clearly to the same degree as simile and metaphor. Since informational books are informative and aimed to be educative, use of comparisons help to clarify the issues to the reader and build from known to unknown. Fifth, first person account. This make it to be real such that when the writer ,writes about an experience he has gone through; as he develops the story both the writer and the reader seem to discover together but not a recount of the information. This carries the reader into first person account role i.e. he assumes the role of main character. Lastly is accuracy. Informational books shou ld be factual and dependable as they introduce the reader to the world or present something about it. Teachers should avoid anthropomorphism and hyperbole. Informational picture books –present accurate and appealing content aimed at awakening the reader’s interest. It serves the same purpose as informational chapter books though they are more heavily illustrated. They present an idea in sufficient depth to pique curiosity as it increases understanding. Concept books- are simplified picture books that present basic knowledge about one topic in a way both understandable and interesting to a small child beginning to learn the world. Its normally the first informational book the child is introduced to as he develops the skills to learn. Often invites the reader to engage into certain activity to reinforce a topic which being taught. Having access to books that are preferred can affect a child’s interest in books and in reading this affective response is

Thursday, September 26, 2019

Ted Cruz for President Essay Example | Topics and Well Written Essays - 1250 words

Ted Cruz for President - Essay Example The website takes into considerations Christian conservatives. His address littered with the types of rhetoric that appeal to the credulous in America. He stated that God’s blessings had been with America from the beginning and God is not done with America. He drives his support by calling on millions of conservatives who rose to reignite the promise of America. His words and zeal give hope that seems unattainable (TedCruz 1). He tends to give people promises that seem unrealistic. He advocates for change by promising on new ideas. His strategy aligns with an agitation for the rights of the minority, or instance, are the religious conservatives. The conservatives follow the Bible teachings and expect everyone to conform (Cruz for president 1). They create an ideal society of Christianity. His campaigns have the themes of developing tougher immigration laws, the right to bear arms, a more robust foreign policy, and an end to Obamacare. He raps all his motives in the flag of American exceptionalism, divine providence, and naked nationalism (Cruz for president 1). Americans view his ideas and philosophies differently. Most Americans believe that where he wants to take them is where they came from some centuries back. For instance, a society with sexual inequality and with women denied the right over their bodies. In his campaign website, he ludicrously lists the repeal of the Obamacare as the primary thing that Americans need to do to restore the economic opportunity. He is also fighting for the end to ethanol subsidies and an end in the Export-Import Bank. He positions himself as real small government opponent of the called crony capitalism (Cruz for president 1). He, therefore, helps in the fight for a socialist society. Cruz also calls for the fight for traditional marriage. He gives hope to the minority. His ideas seem to vary with other candidates as stands out with an aim of coming up with

Wednesday, September 25, 2019

United States involvement in Afghanistan Research Paper

United States involvement in Afghanistan - Research Paper Example In their book, Myths, Illusions, and Peace: Finding a New Direction for America in the Middle East, authors Ross and Makovsky (2009) explore a range of myths and illusions that underpin the challenges that the United States has faced in dealing with the Arab world. The two authors trace the challenges of the United States policy on the Middle East from the Cold War era to the current age. Illustrations are made regarding on how faulty assumptions developed into wrong approaches regarding the interests, perspectives, and political objectives of the Middle East. For instance, the United States wrongly interpreted the response of the Middle East to the rise of Communism. The US policy makers were under the impression that the Middle East would automatically reject the Soviet ideologies because of their inconsistency with the faith of Islam. Understanding the complexities, successes, and challenges of the United States involvement in Afghanistan acquires clearer insights when analyzed together with the core arguments propounded by Ross and Makovsky (2009). The authors make general and specific claims and arguments about the nature of the US foreign policy in the Middle East and its ramifications in the aspects of peace, balance of power, democratization, and religious extremism. The impact of the US foreign policy on the Middle East can have either positive or negative results depending on its capacity to interpret, predict, and relate with the challenges in the Middle East. Policies that have tended to demonstrate preferential treatment towards the State of Israel as particularly cited as problematic (Duncan, 2004). According to the argument, regional interests, nationalism interests, and Islam are essentially dissimilar. As such, they tend to manifest themselves in region in different forms in accordance with multiple factors. Cases have been pointed out where the pursuit of Islamic interests appears to contradict established interests. Hierarchies of interests vary and manifest themselves in multiple forms in accordance with the stakes of the region’s governments, strategies of various groups, and cultural factors (Hudson, 1996). Rigid structures and frameworks that apply across time and space cannot be developed to assess the nature of realities in the region. Therefore, the existing policies cannot apply in the interpretation of the political and social realities of the Middle East. Lack of comprehension of these forces has led to futile strategies in the formulation of peace plans in the region (Hudson, 1996). The traditional American policy for the Middle East, according to the authors, anchored on the myth of Arab Unity. The United States handled the region as a homogenous entity that relied on common interests and goals. The authors single out the case of the poor handling of the re gion’s peace proposals by former Egyptian President Anwar Sadat by the administration of former President Carter as a case in point where the United States failed to capitalize on the opportunity of the moment. The mistake, according to the authors was the belief that Sadat could never act alone outside the bracket of the Arab worldview. Myths that control the Arab approaches on matters, according to the authors, lead the United States policy makers to make poor judgments of situations that often prove to be very costly. The authors argue that such approaches generate a mismatch between the guiding ideology and the methods applied in the practical terms. Ideologies are equally explored in the manner in which they cloud the judgments on matters of regional balance and other issues that appertain to the relationship between the United States and the Middle East. Ross and Makovsky (2009) contend that relationships that are more productive are possible and the pursuit of peace ac hievable if the United States reworks its policies in the region in ways that correspond with the fluid nature of Middle East politics, religion,

Tuesday, September 24, 2019

Integration of Veteran Centric Content into Nursing Curricula Article

Integration of Veteran Centric Content into Nursing Curricula - Article Example   Hence, by integrating the Veteran centric content in nursing educational programs it enhances the veteran-centric care which results to improved health care opportunities for the Veteran population. Therefore, nursing curricula should contain the Veteran centric content that trains nurses on how to become responsible and accountable for veterans. The content should also train nurses on how to focus on the desires and treatment options for Veterans. The coordination and communication among healthcare providers promotes this content more effectively. The nursing curriculum is likely to make it easier for student nurse practitioners to get educated on how to understand the stressors faced by Veterans. It allows the students to address and learn how to deal with emerging symptoms that Veterans present such as substance abuse, the physical and emotional issues or pain they undergo and mental problems (Miller, 2012). Integrating Veteran centric content in the nursing curricula transforms nursing education into advanced practice nursing. Such changes results in the increase of educated and advanced practice nurses who know how to deal with the changing health needs of Veterans, understand the military culture.

Monday, September 23, 2019

Ethical Problem Of Parental Nudity Essay Example | Topics and Well Written Essays - 2000 words

Ethical Problem Of Parental Nudity - Essay Example This behavior is now so engraved in the societal structure of the Western world that people do not even begin to think that any negative consequences can be produced by roaming around naked in front of the children. In such a situation where not much hatred can be found against parental nudity, how can an innocent child question his/her parents about excessive nudity while being told all the time by them that this is nothing but human-friendly behavior and in fact portrays the broad-minded approach humans have developed over time about their bodies.It remains a deplorable fact that the Western world has almost completely developed immunity for parental nudity though still some loopholes are left and because of which ethical counselors and psychologists continue doing research about how this behavior can affect the children, in what way, and to what extent? Scholars and people arguing against the parental approach of walking all around the house barely covered and feeling absolutely u nashamed and unregretful claim that it is an unequivocal fact that nudity serves as a skilled driver of libido. It may also be one of the reasons why earlier than the necessary onset of puberty in the Western world is steadily increasing over time. Sexual simulations are certainly one of the worst consequences of parental nudity and even more sad is the reality that parents determined on nudity are least considerate about this tragic effect produced on children who are way immature and raw to understand anything related to sex.

Sunday, September 22, 2019

Hambalang Case Essay Example for Free

Hambalang Case Essay 1. Create a short summary of the case and explain (a) who the suspects / Convicts are and (b) what criminal charges are brought against them Hambalang is the case regarding the construction of Centre for Education, Training and the National Sport School (P3SON: Pusat Pendidikan, Pelatihan dan Sekolah Olahraga Nasional) which is a multi-year project the Ministry of Youth and Sports. P3SON planned to be built on a land area of ​​312 thousand hectares in the village of Hambalang, Bogor regency and projected budget consuming Rp2, 58 trillion. Which is violated Regulation of the Minister of Finance. 56/2010 and the Regulation of the Minister of Public Works No.. 45/2007. Two ministers have not signed, but the funds are liquid. If the view of the BPK audit dated October 30, 2012 (Rizal open the audit documents), he was associated with the melting process advances Hambalang Project. CPC stated, Due to multi-year contract approval process violated provisions, then the parent contract should not happen, [then the remaining unspent advance money] in the amount of Rp116, 9 billion, an indication of state losses. In its Hambalang audit, the BPK also found that Rp 7.3 billion in funds from Adhi Karya went to several legislators in 2010 and 2011, when discussion of the sports centers construction Began. On Thursday (Sep 5 2012), the Supreme Audit Board (BPK) audit report of Hambalang Submitted case to the Commission. The audit mentions that the total state losses in the case reached Rp463.66 billion. In the Partner Selection Process least 19 people suspected to be involved. Namely: Andi Mallarangeng (ex Affairs), Wafid Muharam (Sesmenpora), Wisler Manalu (Kemenpora Procurement Committee). Jilani (Kemenpora Procurement Committee member), Bambang Siswanto (Secretary of the Procurement Committee Kemenpora) Rio Wilarso (Planning Bureau staff Kemenpora), M Arifin (Commissioner of metaphor Global Solutions / MSG). Asep Wibowo (Marketing Manager of PT MSG), Husni Al-Huda (PT staff Yodya work). Safe Santoso (Director of PT Cipta Mandiri Ciriajasa / CCM), Mulyatno (Marketing Manager PT CCM) Aditya Gautama (staff PT CCM), Rudi Hamarul (staff PT CCM), RM Suhartono (staff PT CCM). Joseph Sholikin (staff PT CCM), Malemteta Ginting (Staff PT CCM Construction Management Team Leader at the same time). Suhanta firm (staff PT Adhi Karya), Arif Taufiqurrahman and Kushadi (staff PT Adhi Karya) Advances in  Liquid Processing, there are three who was allegedly involved. Ie R Isnanta (Head of Finance Kemenpora). Good Teuku Muh Nur (Head of DK-1 PT Adhi Karya well Authorization Adhi-Wika KSO), Machfud Suroso (President Director of PT Dutasari Citralaras). However, the Commission has set Andi Malarangeng (AM) and the husband of his men as suspects. PM accused of abusing authority. Diversion AM by KPK in planning and disbursement of funds. 2. Does the case involve; gratification? If yes, towards who and provide explanation to justify your answers Yes, According to CPC finding there are gratifications Rp 7.3 billion in funds from Adhi Karya went to several legislators in 2010 and 2011 3. Does the case involve; abuse of power / authority? If yes, explain Whose power is abused, how and in what capacity? Yes, several legislators bribed, minister of youth and sports negligent in planning and disbursement of funds and the Board of Directors of the company Adhi Karya which channeled funds projects to legislators. 4. In what way has the case cause losses to the state budget? Abuse of power and bribery to various parties. In its Hambalang audit, the BPK also found that Rp 7.3 billion in funds from Adhi Karya went to several legislators in 2010 and 2011, when discussion of the sports centers construction Began. On Thursday (Sep 5 2012), the Supreme Audit Board (BPK) audit report of Hambalang Submitted case to the Commission. The audit mentions that the total state losses in the case reached Rp463.66 billion. This loss will cause losses to the state budget. 5. Beyond the legal charges, do you see any conflict of interest between the parties INVOLVED? Yes, in this case there is a conflict of interest. At the level of project implementers Hambalang, the brain was Muhammad Arifin. He consultant since the early implementers. He who makes the unit price of finished goods is so high. At one end is Dutasari Citra PT Laras (DCL), the companys largest subcontractor Hambalang Project led Mahfud Suroso wife and Anas Urbaningrum. Mahfud is also a good friend of Anas. PT Dutasaris got mechanical electrical projects, worth a total of Rp295 billion. According to  the audit, here occurs allegations of massive corruption. The second largest sub-contractor company is owned by PT Global Daya Manunggal Prananto Mr. Herman, who got a job with the foundation of the contract value Rp127 billion. So, PT and PT Global Dutasari a subcontractor for 87 percent of the total value of projects subcontracted by Rp482, 5 billion. Adhi Karya still amounted to Rp50 billion in arrears to him. In fact, for all Mahfud been paid in full. Suspected of involvement in Anas Urbaningrum as chairman of the Democratic Party when he received funds for his interest to be elected as chairman of the Democratic Party in Congress at that time.

Saturday, September 21, 2019

Literature Review on Customer Relationship Essay Example for Free

Literature Review on Customer Relationship Essay The hospitality industry is a broad category of fields within the service industry that includes lodging, restaurants, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry. The hospitality industry is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. â€Å"CRM†, or Customer Relationship Management, is one of the most important topics in the business world. Its attributes and consequences cannot be disaffirmed. Without proper customer relationship management, there is no way you can build interest and acquire and retain customers to the business, in order to be profitable. CRM features an embryonic reputation and it is getting among the most popular educational as well as useful subjects in the industrial area. Due to the competing atmosphere, it has turn into a niche with regard to a company’s overall performance. Still there is certainly restricted investigation which shows the relationship between CRM and hotels’ overall performance. Consequently this particular research is a try to give a worth conceptual model which describes the actual speculative linkages between CRM and hotel’s performance. This particular research just not explains the connection among CRM and hotel performance, but in addition describes the actual mediation part of promoting/marketing abilities in the relationship. â€Å"CRM is never done, it is an ongoing effort.† The essence of a customer-focused environment is a preliminary indication of how the hotel industry can truly benefit from a strategic and focused approach to CRM. Hotel companies have in evidence had recourse to elements of CRM for a variety of strategic and tactical reasons. It is argued that the success of a strategy depends not only on the ability of a company to identify and understand what its target customers genuinely need and want, but also on the companys ability to deliver enhanced value in terms of these specific needs and wants (Diana Luck and Geoff Lancaster ,2013). In order to remain competitive, hospitality and tourism companies must adopt the knowledge management approach (Ruhanen Cooper, 2004). As customers become more experienced at finding the best deals for hotels, restaurants, travel agencies, and tourist destinations, the hospitality and tourism organizations face increasingly intense worldwide competition. Considering  the severe competition and the nature of the industry, employees and managers have to acquire more knowledge, in order to consistently provide the best deals and service to customers. What is more, customers’ preferences can be various and changeable, requiring employees and managers to understand the changes and continue to provide the best experience (Hallin Marnburg, 2008). However, the question often posed is: What kind of knowledge should be obtained in order to gain competitive advantage (Ruhanen Cooper, 2004). One of the basic and most common sources of failure for CRM implementations is a missing customer strategy â€Å"as the creation of a unique and valuable position involving a different set of activities†. A robust customer strategy is based on customer segmentation is one of the first steps necessary when implementing a sound CRM solution (Gillies et al.2002). Human beings have had the urge to select and choose what to them can satisfy their desires since creation and will continue to have this desire because of their changing nature. This tendency makes them explore what to them is the best in terms of quality when purchasing, especially in the area of service consumption. This is supported by Palmer’s assertion that: â€Å"customers have always been concerned about quality and that the proliferation of competitive market for a lot of services has also made customers become more selective in the services they choose†. This attitude means that service providers must be innovative in their service provision and delivery. The Hotel Industry is also experiencing increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations, meaning that hotels’ performance and competitiveness is significantly dependent on their ability to satisfy customers efficiently and effectively. To enhance profitability and guest loyalty, hotels must nowadays focus on implementing Customer Relationship Management (CRM) strategies/techniques that aim to seek, gather and store the right information, validate and share it throughout the entire organization and then use it throughout all organizational levels for creating personalized and unique guests’ experiences (Nana Yaw Asabere and Vida Doku, IJAIEM, Volume 2, Issue 3, March 2013). To retain customers, the relationship with customers has to be managed in a long-term and trusting manner for mutual benefits. Thus, the adoption of CRM should enhance the hotels’ performance through increasing customer satisfaction and loyalty, declining customer acquisition costs and increasing profitability by customers who are willing to pay a premium for better services (Piccoli et al., 2003). Although CRM is imperative for organizational survival, its implementation has resulted in mixed outcomes (King and Burgess, 2008), which is customer oriented believing that customer loyalty increases organization’s profitability. Therefore, Performance is improved since CRM involves the ongoing process development of market intelligence for building and maintaining a profit-maximizing portfolio of customer relationship (see Zablah et al., 2004). Thus, the hotels are expected to use strategy that focused on customers in order to sustain their competitive advantage. For these hotels, the use of the financial measures is not only short-term oriented but also inadequate to capture the customer perspective of performance (Kaplan and Norton, 1996). Customer-related performance measures are therefore needed to quantify customer relationships (Shoemaker and Lewis, 1999) and to differentiate customers who are worthy of the CRM efforts (Noone et al., 2003). All participating hotels have practices in place to manage customer relationships. The most commonly cited goal for CRM is guest retention. Evaluation and control are perceived as very important activities not only to create value for the customers, but also to track the performance of the guest contact departments and the customers evaluations of the hotel/restaurant experiences (Ada S. Lo, Hong Kong, 2010). Freeland (2002) suggests that organization must address four critical strategies and understand the key interplay with them: * Identifying the customer * Selecting the most appropriate channel to reach the customer * Receiving the effects on the brands value * Determining the most appropriate CRM capabilities (Wolfgang Emperger, 2004) The use of a Customer Relationship Management (CRM) application to create a business strategy is an excellent way to increase customer loyalty and customer retention. By personalizing a customers stay, a hotel can ensure that customers will come back again and again simply by remembering their favorite beverage, pillow or other preferred amenity (Nick Nikolis, Article Source: http://EzineArticles.com/2066799).