The Godfather: Power :: essays research papers

Power   Ã‚  Ã‚  Ã‚  Ã‚  People have many different dreams, and many different ingredients for happiness. Some people relay on love, others lean towards money, it may be achieved through money, relationships, or even the misfortune of others, but why does power have the persuasion to change a person and what drives them to gain more?   Ã‚  Ã‚  Ã‚  Ã‚  Mario Puzo, the author of â€Å"The Godfather† does an excellent job of showing the many outcomes that power has on people. He writes about Don Corleone, the head of the Corleone family whom has unlimited power and influence throughout the east coast, yet he remains a respected business man and negotiates with his pupils rather than command them. â€Å"Don Corleone was a man to whom everybody came to for help†¦it was not important that you had no means to repay him†¦it was only required that you proclaim your friendship.† He believed in good ties, and solid relationships. He used his power to advance his loved one’s happiness. On the other hand, his rival, Solozzo, uses his power to strong-arm his followers and reign terror upon his foes. He relies on his allies for support and wields that power to pursued others to help him. â€Å"Sonny will come after you with everything he’s got†¦You gotta talk some sense into him, the Tattalgia Family stands behind me with all their people.†Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is the deciding factor for one’s outcome as a result of power? Some think it is like a drug that seems to addict people, they constantly crave more. This would explain why people act so selfishly in order to acquire it. But is power a purely greedy emotion? For Don Corleone, it has brought out generosity and charity. He does favors for others, not expecting any in return. As a result of this he has obtained many new life long friends. I believe that the Don was a very giving man before he had his power. When analyzing these two characters you tend to see that Don Corleone has had strong morals throughout his life, morals that he will stick to.

Consumer Behavior and Decision Making Process in Rural Market

Name: Ravi Motilal Sahu Designation: Asst. Prof. Institution: Shri HVPM’s College of Engg. & Tech. – Amravati ————————————————- Title: Consumer Behavior and Decision making process in Rural Market Executive Summary: Several Indian, European & U. S. multinational firms have been making inroads into the rural India for years. Companies such as Unilever, P&G, Godrej, Marico, Phillips and Nestle have long been known to India's rustic consumers. Among U. S. firms, companies such as Colgate and Gillette have made considerable headway. According to Adi Godrej, the Chairman of Godrej Consumer Products Ltd. arketing to rural customers often involves building categories by persuading them to try and adopt products they may not have used before. For E. G. convincing people to use toothpaste instead of using ‘neem’ twigs; a traditional practice to clean their teeth. These initiatives involve a high degree of patience and piles of investments because of which careers are risked on the line. Marketers often wonder how to bell this cat called the â€Å"Indian Rural Folk†. Consumer behavior studies have always helped marketing professional in understanding consumers’ buying patterns and their decision making process. Consumer Buyer Behavior refers to the buying behavior of the final consumers – individuals and households who buy goods and services for personal consumption. All of these final consumers together make the consumer market. And in case of rural India where about 70% of Indian population lives the market is quite huge presenting an attractive opportunity for businesses. Who buys products or services in rural market? How do they buy these products and services? From where and how often? How often do they use these products and services? These questions will help in understanding better what factors influence the decision making process of the rural consumers. Also, it will help in identifying the number of people involved in the decision making process and ascribe a role to them – like the user, decider, influencer and buyer. It is believed that consumers or customers make purchase decision on the basis on receipt of a small number of selectively chosen pieces of information. Thus it will be very important to understand what and how much information is required to our rural folk to help him evaluate the goods and services offerings. The market howsoever big comes with high levels of complexities; here are some facts, there are more than 600,000 villages in the country as against 300 cities and 4600 towns. Due to the geographical diversity consumers display vast differences in their purchase decisions and the product use. Villagers react differently to different products, colours, sizes, etc. in different parts of India. Hence utmost care should be taken while marketing products to rural India. Thus, it is important to study the thought process that goes behind a purchase decision, so that marketers can reach this huge untapped segment. Engel, Blackwell and Miniard model The core of the EBM model is a decision process, which is augmented with inputs from information processing and other influencing factors. The model has four distinctive sections, namely Input, Information Processing, Decision Process and Variables influencing decision process. Information Input Information from marketing and non-marketing sources are fed into the information processing section of the model. The model also suggests additional information to be collected is available from memory or when post-purchase dissonance occurs. Information Processing Before information can be used in the rest of the model, the consumer will first be exposed to the information processing. That is, the consumer must get exposed to the information, attend to it, comprehend and understand it, accept it and finally maintain it in the memory. Any selective attention or exposure mechanisms that may occur in post purchase dissonance would operate at this stage. Decision Process Need Recognition: This acknowledges the fact that there exists a problem. That is, the individual is aware that there exists a need to be satisfied. Search: When enough information is available in memory to take a decision, then only internal search will be required. If internal information is limited, an external search for information is undertaken. Alternative Evaluation: An evaluation of the alternatives found during the search is undertaken. It is observed from the model that the attitudes and beliefs are taken into account during this process. Purchase: A purchase is made on the chosen alternative. Outcomes: The outcome can be either positive or negative depending on whether the purchase satisfies the original perceived need. Dissatisfaction can lead to†¦

The Price of Diamonds is Too High Essays - 1079 Words

â€Å"THE PRICE OF DIAMONDS IS TOO HIGH† For more than a century the diamond industry has flourished beyond expectations. The diamond has grown from a small yet rare gem stone to that of a rather large and powerful symbol of wealth. The industry has been controlled by one major corporation, De Beers. De beers along with the cartel it set up has built an industry that will last forever. (Spar, 2006) This paper will analyse the diamond industry, paying specific attention to the cartel, how it operates; the future of the system and examine what the price of diamonds would be without a cartel system and a brief history on the diamond industry. Furthermore, it shall comment on the statement that the â€Å"The Diamond Price is Too High† and analyse why†¦show more content†¦(Spar, 2006) In 1888, Ernest Oppenheimer, bought De Beers Consolidated mines LTD and the business has been in the Oppenheimer family ever since. (Spar, 2006) In order for a pure monopoly to arise, there needs to be two key features in place. Firstly, there needs to be no close substitutes from other firms that could potentially cause competition. Secondly, a firm should create barriers to entry so that it has complete control within a specific market and thus further limiting potential competitors. When setting the price at which to sell the diamonds a monopoly has two strategies it can adopt. It can be a single price monopoly or a price discrimination monopoly. De Beers sells its diamonds to its customers according to the single price monopoly strategy. This means they sell all there diamonds at fixed price to its customers (Kohler, et al., 2010) Diamonds are relatively price inelastic, are durable and easily stored. Therefore the market can be easily cartelised and the rewards from controlling the supply through a cartel are significant. (Kelliher, n.d.) A cartel is a collusion of investors with the same goal that that come together to protect their interests. Once formed, cartels are able to set prices to the satisfaction of the members and in this way competition is avoided. Cartels are at their most effective when there is a barrier to entry and a monopoly power in place. (Cartels, n.d.)Show MoreRelatedEssay on The Price of Diamonds Is too High984 Words   |  4 PagesThe Price of Diamonds Is Too High For centuries the diamond has fascinated man for its alluring sparkle and physical hardness. Formed about three billion years ago, the diamond may very well be the oldest and most precious item any person can own. The internationally accepted notion that this commodity is one of the most treasurable commodity of them all has led to the public being prepared to pay the prices that are set by a group of companies in an agreement known as a cartel. This essay willRead MoreThe Price of Diamonds Is too High Essay1119 Words   |  5 Pagesâ€Å"The price of diamonds is too high† This essay discusses the statement â€Å"the price of diamonds is too high†; it will analyze the diamond cartel and its history in order to determine the validity of this statement. Various microeconomic theories will be discussed and explained, all of which are involved in the diamond cartel. The Oxford Dictionary defines a cartel as â€Å"an association of manufacturers or suppliers with the purpose of maintaining prices at a high level and restricting competition†Read MoreThe Price of Diamonds Is Too High Essay1215 Words   |  5 Pagesstatement â€Å"The price of diamonds is too high†. Diamonds have always been presumed to be rare. They have been present in history as a symbol of wealth and luxury as they were so difficult to find. Nowadays diamonds are mined and are found all over the world but they are sold through a cartel. 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Diamonds are a relatively rare commodity which gives them a high value and with the help of De Beer’s advertising campaign, spanning the last six decades, that high value appealRead MorePov Analysis Debeers1219 Words   |  5 PagesPOV ANALYSIS #1 De Beers Diamonds Corrin Wigren 10/10/11 Situation: The De Beers name has always been synonymous with diamonds due largely impart to the fact that in order for anyone to deal in the diamond business, at some point they will have to deal with at least one of our subsidiary companies, retailers or distributors. De Beers owns 43% of the worlds’ market shares of rough diamonds, but this is way down from the 80% we were at in the 80’s. The diamond demand is at the mercy of an